Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In March alipay.com received 31.41M visits with the average session duration 08:41. Compared to February traffic to alipay.com has increased by 4.65%.

Visits

31.41M

+5%

Pages / Visit

6.22

Avg. Visit Duration

08:41

Bounce Rate

30.14%

Total Visits last 3 months

Mar31.41M

Feb30.02M

Jan24.88M

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alipay.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Alipay.com's core audience is located in China followed by Hong Kong, and Indonesia.

Country		All devices	Desktop	Mobile
China	61.68%	19.37M	99.32%	0.68%
Hong Kong	5.43%	1.7M	43.1%	56.9%
Indonesia	4.66%	1.47M	7.09%	92.91%
United States	3.63%	1.14M	79.48%	20.52%
Malaysia	2.52%	793.01K	19.74%	80.26%

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alipay.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Mar 2025

On alipay.com, visitors mainly come from Direct (44.8% of traffic), followed by taobao.com (13.03%). In most cases, after visiting alipay.com, users go to antfin.com and antgroup-inc.cn.

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alipay.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Alipay.com’s traffic has dropped by -1.82% month-on-month down to current organic search traffic.

Organic Search Traffic

311.23K

-2%

Paid Search Traffic

Branded Traffic Share

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alipay.com Backlink Analytics

Analyze and track alipay.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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alipay.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

53.24K

84.78M

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alipay.com Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In March the number of backlinks to alipay.com has dropped by -3.6% and equals 84.78M. The amount of referring domains has dropped by -0.6% and equals 53.24K.

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