Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In December bp.com received 4.76M visits with the average session duration 03:42. Compared to November traffic to bp.com has decreased by -32.83%.

Visits

4.76M

-33%

Pages / Visit

2.36

Avg. Visit Duration

03:42

Bounce Rate

48.54%

Total Visits last 2 months

Dec4.76M

Nov7.08M

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bp.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Bp.com's core audience is located in United States followed by United Kingdom, and Australia.

Country		All devices	Desktop	Mobile
United States	26.0%	1.24M	17.97%	82.03%
United Kingdom	17.85%	849.32K	16.78%	83.22%
Australia	11.32%	538.71K	13.43%	86.57%
Poland	9.79%	465.74K	10.14%	89.86%
Spain	9.18%	436.81K	13.14%	86.86%

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bp.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Dec 2024

On bp.com, visitors mainly come from Direct (38.86% of traffic), followed by google.com (33.32%). In most cases, after visiting bp.com, users go to gasolineriabp.com.mx and myworkdayjobs.com.

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bp.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Bp.com's audience also visits exxon.com, followed by shell.com.

exxon.com

Visits:

1.02M

shell.com

Visits:

4.71M

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bp.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Bp.com’s traffic has increased by 14.29% month-on-month up to current organic search traffic. In addition, paid search traffic has dropped by -5.56% down to current paid search traffic.

Organic Search Traffic

6.72M

+14%

Paid Search Traffic

58.2K

-6%

Branded Traffic Share

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bp.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

bp.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to bp.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

Dec 2024

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
bp	N	1	301,000	5.26	29.98%
gas station near me	T	5	1,830,000	0.38	5.46%
bp gas station near me	I T	1	18,100	0.67	1.8%
british petroleum	N	1	12,100	5.26	1.2%
gas near me	T	5	301,000	0.51	1.12%

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bp.com Backlink Analytics

Analyze and track bp.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

Find your strongest competitors for backlinks

bp.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

65.62K

4.86M

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bp.com Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In December the number of backlinks to bp.com has dropped by -6.88% and equals 4.86M. The amount of referring domains has dropped by -0.9% and equals 65.62K.

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bp.com SEO Audit

Check out bp.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding

Assess your website’s performance and fix all associated issues

Make sure Google bot can crawl and index your website

Scan your website for 130+ technical and SEO mistakes

bp.com SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds

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bp.comDecember 2024 Traffic Stats

bp.com Web Traffic Statistics

bp.com Traffic and Visitor Engagement