Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In January britam.com received 686.62K visits with the average session duration 11:02. Compared to December traffic to britam.com has increased by 20.29%.

Visits

686.62K

+20%

Pages / Visit

4.01

Avg. Visit Duration

11:02

Bounce Rate

40.27%

Total Visits last 2 months

Jan686.62K

Dec570.83K

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britam.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Britam.com's core audience is located in Kenya followed by Ethiopia, and Uganda.

Country		All devices	Desktop	Mobile
Kenya	95.21%	653.76K	76.81%	23.19%
Ethiopia	3.18%	21.85K	4.56%	95.44%
Uganda	0.79%	5.45K	84.92%	15.08%
Tanzania	0.34%	2.31K	100.0%	0.0%
Germany	0.16%	1.11K	100.0%	0.0%

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britam.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Jan 2025

On britam.com, visitors mainly come from Direct (53.01% of traffic), followed by google.com (23.37%). In most cases, after visiting britam.com, users go to taleo.net and microsoftonline.com.

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britam.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Britam.com’s traffic has dropped by -6.43% month-on-month down to current organic search traffic.

Organic Search Traffic

1.82K

-6%

Paid Search Traffic

Branded Traffic Share

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britam.com Backlink Analytics

Analyze and track britam.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

Find your strongest competitors for backlinks

britam.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

1.02K

133.75K

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britam.com Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In January the number of backlinks to britam.com has dropped by -5.22% and equals 133.75K. The amount of referring domains has dropped by -3.22% and equals 1.02K.

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britam.com SEO Audit

Check out britam.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding

Assess your website’s performance and fix all associated issues

Make sure Google bot can crawl and index your website

Scan your website for 130+ technical and SEO mistakes

britam.com SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds

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britam.comJanuary 2025 Traffic Stats

britam.com Web Traffic Statistics

britam.com Traffic and Visitor Engagement