Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In January fentybeauty.com received 1.51M visits with the average session duration 12:51. Compared to December traffic to fentybeauty.com has decreased by -31.93%.

Visits

1.51M

-32%

Pages / Visit

6.82

Avg. Visit Duration

12:51

Bounce Rate

35.1%

Total Visits last 3 months

Jan1.51M

Dec2.22M

Nov2.78M

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fentybeauty.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Fentybeauty.com's core audience is located in United States followed by Belgium, and India.

Country		All devices	Desktop	Mobile
United States	58.15%	877.69K	76.37%	23.63%
Belgium	6.56%	98.97K	30.47%	69.53%
India	4.23%	63.89K	26.66%	73.34%
Australia	2.94%	44.41K	42.28%	57.72%
New Zealand	2.91%	43.97K	31.46%	68.54%

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fentybeauty.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Jan 2025

On fentybeauty.com, visitors mainly come from Direct (49.05% of traffic), followed by google.com (32.96%). In most cases, after visiting fentybeauty.com, users go to shop.app and fentybeauty.co.uk.

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fentybeauty.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Fentybeauty.com’s traffic has dropped by -0.25% month-on-month down to current organic search traffic. In addition, paid search traffic has dropped by -36.9% down to current paid search traffic.

Organic Search Traffic

1.38M

-0%

Paid Search Traffic

57.8K

-37%

Branded Traffic Share

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fentybeauty.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

fentybeauty.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to fentybeauty.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

Jan 2025

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
fenty beauty	C	1	165,000	1	17.94%
fenty	N	1	110,000	0.39	11.96%
fenty hair	N	1	27,100	0.62	2.94%
fenty lip gloss	C	1	22,200	0.4	2.41%
fenty skin	C	1	22,200	118.07	2.41%

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fentybeauty.com Backlink Analytics

Analyze and track fentybeauty.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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fentybeauty.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

18.64K

413.08K

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fentybeauty.com Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In January the number of backlinks to fentybeauty.com has dropped by -5.33% and equals 413.08K. The amount of referring domains has dropped by -3.35% and equals 18.64K.

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fentybeauty.com SEO Audit

Check out fentybeauty.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding

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Make sure Google bot can crawl and index your website

Scan your website for 130+ technical and SEO mistakes

fentybeauty.com SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds

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fentybeauty.comJanuary 2025 Traffic Stats

fentybeauty.com Web Traffic Statistics

fentybeauty.com Traffic and Visitor Engagement