Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In February hms.is received 52.67K visits with the average session duration 07:57. Compared to January traffic to hms.is has decreased by -10.47%.

Visits

52.67K

-10%

Pages / Visit

4.29

Avg. Visit Duration

07:57

Bounce Rate

35.69%

Total Visits last 3 months

Feb52.67K

Jan58.83K

Dec33.21K

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hms.is Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Hms.is's core audience is located in Iceland followed by Germany, and Hungary.

Country		All devices	Desktop	Mobile
Iceland	95.34%	50.21K	99.77%	0.23%
Germany	2.79%	1.47K	100.0%	0.0%
Hungary	0.86%	452	100.0%	0.0%
Slovakia	0.69%	365	100.0%	0.0%
Poland	0.15%	81	100.0%	0.0%

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hms.is Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Feb 2025

On hms.is, visitors mainly come from Direct (40.07% of traffic), followed by google.com (37.88%). In most cases, after visiting hms.is, users go to island.is and fasteignaskra.is.

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hms.is Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Hms.is's audience also visits fasteignaskra.is, followed by fasteignaleitin.is.

fasteignaskra.is

Visits:

47.45K

fasteignaleitin.is

Visits:

31.04K

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hms.is Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Hms.is’s traffic has dropped by -10.7% month-on-month down to current organic search traffic.

Organic Search Traffic

9.26K

-11%

Paid Search Traffic

Branded Traffic Share

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hms.is Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

hms.is Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to hms.is, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

Iceland

Feb 2025

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
hms is	N	1	2,400	0	21.04%
húsnæðis og mannvirkjastofnun	N	1	1,300	0	11.39%
mannvirkjastofnun	N	1	720	0	6.31%
hlutdeildarlán	I	2	2,400	0.63	3.41%
fasteignamat	I	4	4,400	0.75	3.37%

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hms.is Backlink Analytics

Analyze and track hms.is’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

Find your strongest competitors for backlinks

hms.is Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

564

35.82K

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hms.is Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In February the number of backlinks to hms.is has increased by 12.87% and equals 35.82K. The amount of referring domains has increased by 0.53% and equals 564.

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hms.is SEO Audit

Check out hms.is’s site performance with an audit that detects issues related to crawlability, content, links, and coding

Assess your website’s performance and fix all associated issues

Make sure Google bot can crawl and index your website

Scan your website for 130+ technical and SEO mistakes

hms.is SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds

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hms.isFebruary 2025 Traffic Stats

hms.is Web Traffic Statistics

hms.is Traffic and Visitor Engagement