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    MainFree Website Traffic Checkermattel.com

    Last updated: April 15, 2025

    mattel.com

    March 2025 Traffic Stats

    Retail
    Global Rank:
    Worldwide
    11,301
    Country Rank:
    United States
    3,529
    Visits

    6.59M

    Authority Score

    78

    Traffic Cost

    Unlock

    Ad Spend

    Unlock

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    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
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    mattel.com Web Traffic Statistics

    Get a snapshot of mattel.com online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    mattel.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In March mattel.com received 6.59M visits with the average session duration 04:31. Compared to February traffic to mattel.com has increased by 3.04%.
    Visits

    6.59M

    +3%
    Pages / Visit

    3.19

    Avg. Visit Duration

    04:31

    Bounce Rate

    50.58%

    Total Visits last 3 months
    Mar6.59M
    Feb6.4M
    Jan8.33M
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    mattel.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Mattel.com's core audience is located in United States followed by Mexico, and United Kingdom.
    Country
    All devices
    Desktop
    Mobile
    United States57.04%3.76M29.86%70.14%
    Mexico4.64%306.09K24.2%75.8%
    United Kingdom4.12%271.43K24.97%75.03%
    Canada3.61%238K25.93%74.07%
    Brazil3.38%222.77K30.94%69.06%
    See all countries →10x daily insights. Free!

    mattel.com Website Traffic Journey

    Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

    On mattel.com, visitors mainly come from Direct (39.25% of traffic), followed by google.com (37.19%). In most cases, after visiting mattel.com, users go to shop.app and platform.mattel.

    Show traffic details →

    mattel.com Competitors and Alternatives

    Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Mattel.com's audience also visits youloveit.com, followed by smythstoys.com.
    #1
    youloveit.com
    Visits:

    3.95M

    #2
    smythstoys.com
    Visits:

    13.73M

    See more competitors →

    mattel.com Organic and Paid Website Traffic

    Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Mattel.com’s traffic has dropped by -0.29% month-on-month down to current organic search traffic. In addition, paid search traffic has increased by 1.14% up to current paid search traffic.
    Organic Search Traffic

    7.9M

    -0%
    Paid Search Traffic

    108.95K

    +1%
    Branded Traffic Share

    Unlock

    Access 10 years of data →

    mattel.com Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords.

    mattel.com Top Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to mattel.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
    United States
    KeywordIntentPositionVolumeCPC(USD)Traffic %
    mattel creations
    N
    		1135,0000.764.2%
    barbie
    C
    		1368,0000.443.55%
    mattel
    N
    		190,5001.812.81%
    monster high
    C
    		1201,0000.321.94%
    monster high and
    I
    T
    		1135,0000.321.3%
    See all keywords →

    mattel.com SEO Audit

    Check out mattel.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding
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    mattel.com SEO Audit and Website Health Check

    See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds
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