Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In April melcom.com received 19.83K visits with the average session duration 10:00. Compared to March traffic to melcom.com has decreased by -65.96%.

Visits

19.83K

-66%

Pages / Visit

5.46

Avg. Visit Duration

10:00

Bounce Rate

41.94%

Total Visits last 3 months

Apr19.83K

Mar58.25K

Feb75.65K

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melcom.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Melcom.com's core audience is located in Ghana followed by United States, and United Kingdom.

Country		All devices	Desktop	Mobile
Ghana	60.52%	12K	84.09%	15.91%
United States	10.12%	2.01K	100.0%	0.0%
United Kingdom	8.47%	1.68K	100.0%	0.0%
India	4.39%	870	100.0%	0.0%
Poland	2.93%	581	17.9%	82.1%

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melcom.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Apr 2025

On melcom.com, visitors mainly come from google.com__Google organic (48.99% of traffic), followed by Direct (24.13%). In most cases, after visiting melcom.com, users go to jumia.com.gh and jiji.com.gh.

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melcom.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Melcom.com’s traffic has dropped by -2.37% month-on-month down to current organic search traffic.

Organic Search Traffic

124.12K

-2%

Paid Search Traffic

Branded Traffic Share

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melcom.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

melcom.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to melcom.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

Ghana

Apr 2025

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
melcom	C N	1	18,100	0	12.75%
melcom ghana	C N	1	14,800	0.08	10.42%
melcom online	N	1	5,400	0.1	3.8%
melcom achimota branch	I T	1	2,400	0	1.69%
toys	C	2	6,600	0.08	0.75%

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melcom.com Backlink Analytics

Analyze and track melcom.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

Find your strongest competitors for backlinks

melcom.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

2.31K

8.46K

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melcom.com Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In April the number of backlinks to melcom.com has dropped by -12.18% and equals 8.46K. The amount of referring domains has dropped by -10.57% and equals 2.31K.

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melcom.com SEO Audit

Check out melcom.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding

Assess your website’s performance and fix all associated issues

Make sure Google bot can crawl and index your website

Scan your website for 130+ technical and SEO mistakes

melcom.com SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds

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melcom.comApril 2025 Traffic Stats

melcom.com Web Traffic Statistics

melcom.com Traffic and Visitor Engagement