Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In December nzta.govt.nz received 3.14M visits with the average session duration 04:37. Compared to November traffic to nzta.govt.nz has decreased by -24.45%.

Visits

3.14M

-24%

Pages / Visit

3.51

Avg. Visit Duration

04:37

Bounce Rate

48.68%

Total Visits last 2 months

Dec3.14M

Nov4.16M

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nzta.govt.nz Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Nzta.govt.nz's core audience is located in New Zealand followed by Australia, and United States.

Country		All devices	Desktop	Mobile
New Zealand	93.64%	2.94M	28.04%	71.96%
Australia	2.4%	75.23K	23.1%	76.9%
United States	0.69%	21.72K	89.87%	10.13%
India	0.59%	18.66K	89.02%	10.98%
China	0.35%	11.01K	16.09%	83.91%

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nzta.govt.nz Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Dec 2024

On nzta.govt.nz, visitors mainly come from Direct (43.65% of traffic), followed by google.com (40.99%). In most cases, after visiting nzta.govt.nz, users go to b2clogin.com and paymarkclick.co.nz.

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nzta.govt.nz Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Nzta.govt.nz’s traffic has increased by 3.15% month-on-month up to current organic search traffic.

Organic Search Traffic

1.7M

+3%

Paid Search Traffic

Branded Traffic Share

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nzta.govt.nz Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

nzta.govt.nz Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to nzta.govt.nz, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

New Zealand

Dec 2024

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
nzta	N	1	165,000	0.02	8.12%
waka kotahi	N	1	60,500	0	2.97%
nzta rego	N T	1	33,100	0.09	1.62%
toll road nz	N	1	27,100	0	1.33%
nzta road closures	N	1	22,200	0	1.09%

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nzta.govt.nz Backlink Analytics

Analyze and track nzta.govt.nz’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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nzta.govt.nz Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

13.32K

1.09M

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nzta.govt.nz Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In December the number of backlinks to nzta.govt.nz has dropped by -8.79% and equals 1.09M. The amount of referring domains has dropped by -1.32% and equals 13.32K.

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nzta.govt.nz SEO Audit

Check out nzta.govt.nz’s site performance with an audit that detects issues related to crawlability, content, links, and coding

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Make sure Google bot can crawl and index your website

Scan your website for 130+ technical and SEO mistakes

nzta.govt.nz SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds

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nzta.govt.nzDecember 2024 Traffic Stats

nzta.govt.nz Web Traffic Statistics

nzta.govt.nz Traffic and Visitor Engagement