Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In January so.com received 12.34M visits with the average session duration 07:43. Compared to December traffic to so.com has increased by 8.06%.

Visits

12.34M

+8%

Pages / Visit

3.7

Avg. Visit Duration

07:43

Bounce Rate

40.17%

Total Visits last 3 months

Jan12.34M

Dec11.42M

Nov18.78M

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so.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. So.com's core audience is located in China followed by Hong Kong, and United States.

Country		All devices	Desktop	Mobile
China	91.56%	11.3M	99.52%	0.48%
Hong Kong	1.9%	234.2K	82.1%	17.9%
United States	1.24%	153.17K	95.8%	4.2%
Japan	0.83%	102.11K	100.0%	0.0%
Macao	0.53%	65.43K	100.0%	0.0%

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so.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Jan 2025

On so.com, visitors mainly come from 360.com (36.14% of traffic), followed by Direct (29.15%). In most cases, after visiting so.com, users go to baidu.com and 360kuai.com.

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so.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. So.com’s traffic has dropped by -20.0% month-on-month down to current organic search traffic.

Organic Search Traffic

125.4K

-20%

Paid Search Traffic

Branded Traffic Share

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so.com Backlink Analytics

Analyze and track so.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

Find your strongest competitors for backlinks

so.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

208.52K

566.94M

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so.com Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In January the number of backlinks to so.com has dropped by -0.08% and equals 566.94M. The amount of referring domains has dropped by -4.03% and equals 208.52K.

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so.com SEO Audit

Check out so.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding

Assess your website’s performance and fix all associated issues

Make sure Google bot can crawl and index your website

Scan your website for 130+ technical and SEO mistakes

so.com SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds

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so.comJanuary 2025 Traffic Stats

so.com Web Traffic Statistics

so.com Traffic and Visitor Engagement