Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In May spiegel.de received 101.01M visits with the average session duration 08:16. Compared to April traffic to spiegel.de has increased by 12.6%.

Visits

101.01M

+13%

Pages / Visit

2.17

Avg. Visit Duration

08:16

Bounce Rate

55.15%

Total Visits last 3 months

May101.01M

Apr89.71M

Mar112.05M

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spiegel.de Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Spiegel.de's core audience is located in Germany followed by Switzerland, and Austria.

Country		All devices	Desktop	Mobile
Germany	88.55%	89.45M	27.52%	72.48%
Switzerland	2.75%	2.78M	29.91%	70.09%
Austria	2.27%	2.3M	20.45%	79.55%
Sweden	0.87%	877.55K	4.52%	95.48%
Ireland	0.74%	742.6K	3.18%	96.82%

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spiegel.de Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

May 2025

On spiegel.de, visitors mainly come from Direct (76.62% of traffic), followed by google.com (7.89%). In most cases, after visiting spiegel.de, users go to outbrain.com and google.com.

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spiegel.de Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Spiegel.de's audience also visits bild.de, followed by faz.net, and kicker.de.

bild.de

Visits:

137.71M

faz.net

Visits:

25.36M

kicker.de

Visits:

68.48M

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spiegel.de Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Spiegel.de’s traffic has increased by 6.81% month-on-month up to current organic search traffic. In addition, paid search traffic has dropped by -7.35% down to current paid search traffic.

Organic Search Traffic

21.97M

+7%

Paid Search Traffic

1.29K

-7%

Branded Traffic Share

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spiegel.de Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

spiegel.de Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to spiegel.de, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

Germany

May 2025

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
spiegel	N	1	1,830,000	0.24	7.6%
spiegel online	N	1	1,500,000	1.3	6.23%
solitär	I	1	823,000	0.64	1.06%
pornhub	C	8	7,480,000	0	0.93%
champions league	I	4	6,120,000	1.03	0.76%

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spiegel.de Backlink Analytics

Analyze and track spiegel.de’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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spiegel.de Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

305.77K

156.34M

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spiegel.de Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In May the number of backlinks to spiegel.de has dropped by -2.33% and equals 156.34M. The amount of referring domains has increased by 8.61% and equals 305.77K.

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