Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Retail Websites in the World, Updated 2025年12月
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | aliexpress.com | – | 676,184,828 | 4.18 | 57.58% |
| 2 |  | – | 648,296,142 | 4.87 | 51.13% |
| 3 |  | 1 | 551,524,603 | 6.06 | 44.42% |
| 4 |  | 1 | 444,814,000 | 7.03 | 39.12% |
| 5 |  | 2 | 438,376,890 | 6.12 | 45.8% |
| 6 |  | – | 408,640,635 | 6.27 | 42.71% |
| 7 |  | 2 | 408,313,084 | 2.8 | 62.76% |
| 8 |  | – | 336,930,928 | 3.76 | 57.57% |
| 9 | shop.app | – | 318,738,240 | 2.06 | 59.75% |
| 10 | ozon.ru | 1 | 289,919,229 | 10.04 | 36.93% |
| 11 | target.com | 3 | 257,342,557 | 4.01 | 52.11% |
| 12 |  | 1 | 240,746,705 | 5.83 | 48.53% |
| 13 |  | 3 | 229,047,493 | 4.17 | 60.4% |
| 14 | ikea.com | 2 | 226,013,085 | 5.49 | 45.21% |
| 15 |  | – | 198,606,074 | 6.6 | 42.12% |
| 16 |  | 7 | 189,908,570 | 4.39 | 38.74% |
| 17 |  | 1 | 187,617,736 | 7.78 | 42.08% |
| 18 |  | – | 184,366,508 | 6.21 | 43.32% |
| 19 |  | – | 182,157,786 | 7.1 | 38.39% |
| 20 | homedepot.com | 3 | 180,977,339 | 5.44 | 41.92% |
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Key Insights on Top Retail Websites in the World in 2025年12月
As of 2025年12月, aliexpress.com is the most visited Retail website in the World, attracting 6.76亿 monthly visits. walmart.com follows with 6.48亿 visits, and ebay.com records 5.52亿 visits.
In terms of user engagement, the average number of pages per visit across these sites is 5.51, with ozon.ru leading at 10.04 pages per visit.
The average bounce rate is 47.53%, with samsung.com having the highest at 62.76%.
And ozon.ru leads the way with the lowest bounce rate at 36.93%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Retail Websites in the World
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Last updated: 2026年1月14日
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