Last updated: November 12, 2024

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    • Which keywords they target
    • Their most important pages
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    xiaohongshu.com Web Traffic Statistics

    Get a snapshot of xiaohongshu.com online performance by viewing its most critical traffic metrics
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    xiaohongshu.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In October xiaohongshu.com received 73.68M visits with the average session duration 17:16. Compared to September traffic to xiaohongshu.com has increased by 18.28%.
    Total Visits last 3 months
    Oct73.68M
    Sep62.3M
    Aug69.15M
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    xiaohongshu.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Xiaohongshu.com's core audience is located in China followed by United States, and Malaysia.
    Country
    All devices
    Desktop
    Mobile
    China
    71.88%52.96M99.9%0.1%
    United States4.91%3.62M92.66%7.34%
    Malaysia4.85%3.57M40.95%59.05%
    Hong Kong3.72%2.74M82.91%17.09%
    Taiwan
    2.22%1.64M88.38%11.62%
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    xiaohongshu.com Website Traffic Journey

    Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

    On xiaohongshu.com, visitors mainly come from Direct (76.95% of traffic), followed by baidu.com (5.78%). In most cases, after visiting xiaohongshu.com, users go to xiaohongshu.com and baidu.com.

    xiaohongshu.com Organic and Paid Website Traffic

    Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Xiaohongshu.com’s traffic has increased by 12.52% month-on-month up to current organic search traffic. In addition, paid search traffic has dropped by -99.43% down to current paid search traffic.

    xiaohongshu.com SEO Audit

    Check out xiaohongshu.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding
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    xiaohongshu.com SEO Audit and Website Health Check

    See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds
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