Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In April xiaohongshu.com received 137.02M visits with the average session duration 15:00. Compared to March traffic to xiaohongshu.com has decreased by -20.22%.

Visits

137.02M

-20%

Pages / Visit

4.86

Avg. Visit Duration

15:00

Bounce Rate

66.94%

Total Visits last 3 months

Apr137.02M

Mar171.74M

Feb187.84M

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xiaohongshu.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Xiaohongshu.com's core audience is located in China followed by South Korea, and United States.

Country		All devices	Desktop	Mobile
China	28.2%	38.63M	99.99%	0.01%
South Korea	9.63%	13.19M	2.92%	97.08%
United States	8.75%	11.99M	40.79%	59.21%
Japan	3.35%	4.59M	48.29%	51.71%
Malaysia	3.18%	4.35M	46.85%	53.15%

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xiaohongshu.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Apr 2025

On xiaohongshu.com, visitors mainly come from Direct (77.97% of traffic), followed by baidu.com (4.27%). In most cases, after visiting xiaohongshu.com, users go to google.com and baidu.com.

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xiaohongshu.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Xiaohongshu.com’s traffic has increased by 7.89% month-on-month up to current organic search traffic.

Organic Search Traffic

1.67M

+8%

Paid Search Traffic

-100%

Branded Traffic Share

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xiaohongshu.com Backlink Analytics

Analyze and track xiaohongshu.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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xiaohongshu.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

47.31K

62.88M

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xiaohongshu.com Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In April the number of backlinks to xiaohongshu.com has dropped by -2.0% and equals 62.88M. The amount of referring domains has increased by 4.04% and equals 47.31K.

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xiaohongshu.com SEO Audit

Check out xiaohongshu.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding

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xiaohongshu.com SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds

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xiaohongshu.comApril 2025 Traffic Stats

xiaohongshu.com Web Traffic Statistics

xiaohongshu.com Traffic and Visitor Engagement