Semrush Digital PR tools
Get media coverage that drives AI visibility
Pitch the right journalists, publications, and high-authority sites to grow your visibility in AI answers.
Secure mentions in places that influence AI answers
Semrush shows you the outlets AI cites most in your niche and helps you draft pitches that earn backlinks and AI mentions.
Be the clear choice over your rivals within AI recommendations
See which sources AI trusts
Not all coverage is equal. Find the outlets LLMs pull from when answering user questions so you don’t waste time pitching sources that won’t drive backlinks or citations.
Find the right journalist in seconds
Semrush shortlists the most relevant journalists for your topics via our database of over 600,000 journalists. Build targeted media lists and get your pitches to the right inboxes.
Send pitches journalists will act on
Write personalized pitches and press releases with AI that are more likely to land. Track opens, clicks, and replies to see which angles work best to improve future campaigns.
Tie coverage to specific campaigns
See how your campaigns affect sentiment, AI mentions, and backlinks. Then double down on what works.
Turn competitive intelligence into actionable outreach opportunities
Monitor your competitors’ media coverage and use those insights to find new PR opportunities.
Authenticated domain email outreach
Backlink & LLM mention monitoring
Tracking for email opens, clicks, and follow-ups
AI-cited media lists
Every tool you need for better digital PR
Don't just take our word for it
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Marketers all over the world trust Semrush
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Marketing professionals have already used Semrush
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Fortune 500 companies use Semrush as their go-to marketing tool
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International awards for best SEO software suite
Learn more about digital PR
FAQ
You don’t need PR experience to use Semrush. Our AI PR Toolkit is built for marketers and PR professionals. Step-by-step workflows, AI-powered pitch suggestions, and guided outreach tools mean you can run a full media campaign without a PR background.
Semrush's AI PR Toolkit is different from most standard media databases because it goes beyond journalist contact information. In addition to helping you find relevant journalists, AI PR Toolkit shows which outlets LLMs cite when answering questions in your niche, so you can prioritize coverage that supports both backlinks and AI visibility.
Yes, you can manage outreach directly inside Semrush. Send personalized pitches and press releases from your own authenticated domain, track opens, clicks, and engagement, and schedule follow-ups automatically — all without leaving the platform.
AI PR Toolkit connects to the rest of your SEO workflow through the Semrush platform. Your PR and link-building work lives alongside your keyword research, backlink data, and AI visibility tracking. Everything lives in one place — no switching tools, no disconnected reports.
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