Semrush market analysis tools
See the full market landscape before your next move
Understand the size of your market, who the category leaders are, and where underserved opportunities exist. Use this to build your strategy on data, not assumptions.
Spot market shifts faster than your rivals
Semrush is built on real data from 200M+ panelists, giving you a real-time view into any market, competitor, or audience across 190+ countries. Every strategic call you make is backed by up-to-date data, not modeled estimates.
Semrush Traffic & Market lets us monitor real-time search and consumption trends, which is essential for understanding market behavior and adjusting our strategies based on user demand.
Jonathan Silvestre
Technical SEO Specialist, Hotmart
Always know where your market is heading
Never miss a competitor's next move
Monitor competitor content, new pages, and ad activity automatically. Get automatic updates so your team always knows what rivals are doing, without manual tracking.
Spot emerging trends before they peak
Track daily and weekly shifts in traffic across channels, devices, and regions — so your team moves on opportunities while competitors are still catching up.
Map your position across the entire market
Compare up to 100 domains across traffic, growth, and channel mix in a single view, so you always know where you stand, where rivals are pulling ahead, and where the market is heading.
Know your competitors’ audiences as well as your own
See the demographics, behaviors, and household profiles of any competitor's audience, so you know exactly who you're competing for before you decide how to reach them.
Daily, weekly, and monthly data refreshes
White-label reporting
Real-time alerts and notifications
Ready-to-present competitor benchmarks
Every tool you need for market analysis
Don't just take our word for it
4.5
4.5
4.7
4.7
4.4
4.4
Marketers all over the world trust Semrush
28M
Marketing professionals have already used Semrush
35%
Fortune 500 companies use Semrush as their go-to marketing tool
21
International awards for best SEO software suite
See how brands grow their visibility with Semrush
Learn more about market analysis
FAQ
Semrush's Traffic & Market Toolkit is built on a 200M+ panelist clickstream — real behavioral data from anonymized internet users across hundreds of data providers in 190+ countries. Data goes back to 2017, so you can identify long-term trends, not just recent noise.
Yes, Semrush tracks AI traffic as its own channel in the Traffic Distribution tool. You get a breakdown of how much traffic any domain receives from AI platforms like ChatGPT, Perplexity, and Google AI Overviews — something most competitive tools don't break out yet.
You can analyze up to 100 competitors at once with Industry & Bulk Analysis, comparing them across traffic, growth rates, positioning, and channel mix. It's built for when you need a full market picture, not just a one-to-one comparison.
Yes, the Regional Trends tool covers 190+ countries with breakdowns by country, US state, business region, and geographic region. Historical data goes back to 2017, so you can track how any market has evolved over time.
Semrush is different from other market intelligence tools because it's built on real panelist behavioral data, not the modeled estimates most tools rely on. It combines market and traffic intelligence with one of the deepest SEO and AI search datasets available, so you're not stitching together insights from multiple platforms to get the full picture.
START GROWING YOUR ONLINE VISIBILITY TODAY
Get free 7-day access to our marketing toolkits. Cancel anytime.
