The Semrush AI SEO Toolkit shows you how your brand appears in AI-generated answers, helping you measure a new layer of visibility beyond traditional search.
This toolkit is designed for SEOs and marketers who want to monitor how their site and competitors are positioned across AI systems.
Note: The AI SEO Toolkit was previously named the AI Toolkit.
The toolkit offers tools in three areas:
- AI Analysis: to get an overview of any brand’s AI visibility and specific prompts where the brand is mentioned or missing from the generated response
- Brand Performance: to track how AI platforms perceive your brand and share of voice in your particular market
- Monitoring: to track your visibility for specific prompts on AI platforms like Google AI Mode and ChatGPT and audit your site for crawlability issues related to AI search
How can the AI SEO Toolkit help me?
The Semrush AI SEO Toolkit helps you understand how your site is represented in AI-generated answers across LLMs like ChatGPT, Google AI Overviews & AI Mode, Perplexity, and others.
Here's how it can help:
1. Understand your brand's AI visibility
The AI SEO Toolkit analyzes millions of AI conversations to reveal how your audience perceives your brand compared to your competitors.
With the Visibility Overview report, you can check any brand’s overall AI Visibility score and see the specific prompts where the brand is mentioned or missing. Every prompt where you’re missing is an opportunity to get more visibility.
The Brand Performance reports go deeper, showing the sentiment, key attributes, and topics associated with your brand in AI-generated responses and user questions.
By analyzing these AI conversations, you can pinpoint areas where your brand may be underperforming or misrepresented. This allows you to take proactive steps to enhance your brand's image and messaging in LLMs.
2. Track the prompts that matter most to your business
Focusing on the prompts that most influence your AI search visibility helps you protect and grow your brand presence.
Once you’ve identified high-value prompts, you can set up Prompt Tracking and follow up to 10 prompts and see how your presence changes day by day in AI-generated answers.
Tracking performance over time gives you a clear view of what’s working, which optimizations are paying off, and where sudden drops require fast action. This consistent tracking makes it easy to measure the results of your optimizations, act quickly on sudden drops, and protect your position on the prompts that matter most.
3. Audit your site for AI crawlability
If technical issues get in the way, AI could miss your content entirely. The AI search checks in Site Audit flag technical issues that could be holding you back, such as missing markup or poor internal linking, so you can fix them before they impact visibility.
Fixing these problems ensures your site is fully accessible to AI bots, increasing your chances of being cited in high-value AI-generated answers.
4. Gain a competitive edge
AI-driven search is competitive, and winning means knowing where you stand. The AI SEO Toolkit also lets you monitor how your competitors are positioned in LLMs and analyze their strengths and weaknesses.
With these insights, you can:
- Adapt your strategies to outperform them and capture more market share.
- Identify unmet customer needs and market gaps that your competitors may be overlooking.
- Develop innovative solutions to those needs and gain a competitive advantage.
By pairing competitor data with your own visibility metrics, you can make informed, data-backed decisions that strengthen your position and keep you ahead as AI search evolves.
5. Better address customer needs and preferences
The AI SEO Toolkit shows you what customers are asking AI about your brand and industry, including trending questions and concerns.
Based on these AI conversations, the platform provides specific, actionable recommendations for product development, marketing strategies, and brand positioning. You can also use them to create content that answers your customers’ questions.
With this information, you can optimize your strategy and boost marketing ROI.
6. Turn AI insights into presentation-ready reports
The AI SEO Toolkit is integrated with My Reports, allowing you to automatically transform AI insights into visually compelling, presentation-ready reports. With just a few clicks, you can export brand perception data, competitor comparisons, and strategic recommendations into editable templates.
This integration empowers you to share key AI findings with stakeholders, streamline reporting workflows, and turn AI data into action faster. Ideal for cross-functional presentations, team updates, and strategic planning sessions.
Who should use the AI SEO Toolkit?
The AI SEO Toolkit is designed for leaders, strategists, and professionals who need to understand and improve their presence in AI-driven search.
- CEOs can use the AI SEO Toolkit to get a pulse on brand perception in the evolving AI search landscape.
- Business and product managers can spot new opportunities and unmet needs in the market.
- Marketing and SEO Teams can benchmark against competitors, find visibility gaps, and improve content strategy.
- SEOs and Full Stack Marketers can monitor AI search trends, fix visibility blockers, and adapt strategies for sustained presence.
Whether you're AI-curious or already managing SEO at scale, this toolkit bridges the gap between traditional search and AI-powered discovery.
Frequently Asked Questions
A source is any URL cited in an AI-generated response where your brand is mentioned. These sources help show which pages are driving visibility in AI search results.
Volume represents the average number of monthly Google searches for a prompt over the past 12 months.
Right now, we show Google-only volume data — but we’re working on expanding this to include volume insights across other LLMs in the near future.
How do the Brand Performance reports work?
The Brand Performance reports in the AI SEO Toolkit work by gathering a vast collection of queries that people commonly use in AI platforms like ChatGPT, SearchGPT, Google's AI Mode, Gemini, and Perplexity.
These queries cover a range of topics and interests, including your brand and competitors.
Here’s what the process looks like:
- The toolkit runs these queries through various LLMs to see how different AI systems interpret and respond to them. This uncovers the different ways AI platforms position your brand to your audience.
- It then analyzes the AI responses to see how your brand is mentioned compared to competitors, the tone and attributes used to describe your brand, and the emerging topics and user interests.
- Finally, AI uses this data to generate actionable recommendations for refining your brand's positioning, messaging, and product offerings to better align with consumer interests.
How Often Is This Data Updated?
The update cycle of data in the AI SEO Toolkit depends on the specific tool:
- Visibility Overview: updated monthly
- Brand Performance reports: updated weekly
- Prompt tracking: updated daily
Historical changes in the AI Visibility Report will become available in September 2025 for main metrics like visibility and brand impressions.
With prompt tracking, you’ll have historical data from the start date of your campaign.
You can refer to the Getting Started AI SEO Toolkit guide for step-by-step instructions on how to set up and use the tool effectively.
Pricing and subscription
The Semrush AI SEO Toolkit is available for $99 per month. This gives you access to:
- Visibility Overview: 300 queries per day
- Brand Performance reports: 1 domain to monitor (additional domains can be purchased for $99/month).
- Prompt tracking: 10 prompts per LLM* (ChatGPT and Google AI Mode).
*If your Semrush subscription also includes an SEO plan at the Guru or Business level, you can track up to 50 prompts per LLM.
While there isn't a free trial, anyone can view a free demo report of the Visibility Overview and Brand Performance reports.
These sample reports allow you to experience the tool's functionality and understand its value before purchasing a subscription.
You can also unsubscribe at any time.