The Semrush Advertising Toolkit is a set of tools designed to run paid advertising campaigns. It helps you with everything from checking out competitors and planning campaigns to creating ad copy and designs—while keeping track of it all from one place.
Whether you’re just starting with paid ads or looking to improve existing campaigns, the Advertising Toolkit provides everything you need to build profitable, scalable advertising strategies.
How Can the Advertising Toolkit Help Me?
The Advertising Toolkit is designed to help you choose the right keywords, learn from your competitors, and optimize your paid ad performance. It guides you through each step with actionable insights, so you can make confident decisions, save time and get better results.
You can use it to:
- See what ads your competitors are running
- Plan and set up your ad campaigns
- Write ads fast with AI
- Manage Google and Meta ads in one place
- Track results and improve your ads
Who Is the Advertising Toolkit For?
The Semrush Advertising Toolkit is designed for:
- Small to medium business owners who want to launch and control paid advertising without relying on external agencies
- In-house marketers who need to manage campaigns across multiple platforms and analyze performance from a single dashboard
- Solopreneurs with paid marketing projects who want simple, reliable tools to scale their reach
- Agencies that support SMBs and need efficient research, planning, and reporting tools to deliver better client results
If you are looking to maximize your advertising efforts with minimal complexity, plus flexible pricing, the Advertising Toolkit is made for you.
What Does the Advertising Toolkit Include?
The Advertising Toolkit gives you six powerful tools to support every stage of your paid advertising workflow. From research and planning to launching and optimizing campaigns, the toolkit covers the entire ads management process. Let’s look how it works in each of these stages:
Research & Intelligence
Advertising Research
This tool helps you build stronger campaigns by learning directly from real-world competitors.
Type in any domain to find out its paid search competitors, what keywords they bid on, and to see examples of their ads as far back as 2012, as well as live ads.
PLA Research
If you’re selling products online, this tool helps you create smarter shopping ads and stay competitive.
Enter any domain to automatically analyze its Google Shopping ad campaigns. See what products and keywords are driving the best performance for the site, and access historical data from 2022 on.
Ads History
Enter a keyword to access data on the domains that have bid on it on Google over the past 12 months. Identify reliable patterns, seasonal trends, and gaps without wasting ad budget on trial and error.
AdClarity
Quickly find and track your competitors’ display, video, and social ad campaigns across 50+ markets. Monitor creative strategies and ad spend at scale. This tool is available with the Advertising Toolkit Pro subscription.
Campaign Planning
PPC Keyword Tool
The PPC Keyword Tool saves you hours of manual work when preparing campaigns for Google Ads.
Set up a folder, add your keywords, organize them into groups, and remove duplicates to build clean, effective campaigns.
Execution & Optimization
Ads Launch Assistant
The Ads Launch Assistant makes setting up high-quality ads simpler and more accessible than ever.
Create smarter ads fast, using Semrush data and AI to generate headlines, descriptions, keywords, and UTM tags. Then, launch your campaigns directly to Google or Meta.
Frequently Asked Questions
All pricing and plan information for the Advertising Toolkit is available on the Pricing & Plan page. Each plan includes access to a specific set of tools, depending on your needs and goals.