Workflow: Coverage and defense gaps
Ranking organically without any paid presence is two opposite situations: too weak to capture the click, or strong enough that rivals are bidding over you.
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Prompt
For {your-domain.com} in {country}, compare the domain's organic keyword portfolio against its own Google Ads portfolio and return only keywords where it ranks organically but runs no ads.
Pass {your-domain.com} as the organic entry first and as the paid entry second. Read the first position column as organic_position; the second will return 0, confirming no paid presence.
Return these columns:
• keyword
• organic_position
• cpc
• search_volume
• competitive_density
• keyword_difficulty
• exposure_set
Sort by search_volume descending. Limit: 40 keywords.
Set exposure_set as:
• strong_undefended — organic_position is 3 or better
• weak_uncovered — organic_position is between 8 and 30, where paid could compensate for the organic position
Drop rows falling outside both bands, and say how many you dropped. Where cpc is missing, label it N/A.
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Example Output (illustrative)
- A table of up to 40 rows — organic-only keywords with your organic position, CPC, volume, competitive density and difficulty, each tagged as a strong-undefended or weak-uncovered exposure set, with a count of the rows that fell outside both bands
