Use case: Deconstruct competitor paid strategy

An in-house PPC manager sees a rival winning positions on shared keywords and has no visibility into why. Semrush data exposes the rival's paid keyword portfolio with the cost share of each term, their live ad creatives, twelve months of headline rotation, and the landing page architecture behind it all. That is enough to separate their concentrated bets from their long tail, and to see which messages they tested and dropped — so you don't pay to rerun their experiments.

Outputs you'll get

Ranked list of the domains actually competing for your paid clicks, with estimated monthly paid spend.
The keywords carrying each rival's budget, split into head bets and long tail.
Your own current paid CPC baseline, used to judge affordability without external input.
Paid keywords your rivals buy and you don't, with CPC and competitive density.
A campaign change list: keywords to add, bids to raise, budget calls to review, terms to exclude.
A rival's live creative inventory, showing which headlines are workhorses and which are targeted.
Twelve months of a rival's headline rotation and CPC direction, per keyword.
Their paid landing page architecture, mapped to keyword clusters.
A messaging and landing page change list for your own account.