Use case: Uncover content gap opportunities

Content gaps reveal where competitors are capturing demand you don't address. Identify missing themes, map them against competitor coverage, and organize them into a structured plan. Clarify what to create and how to prioritize content.

Outputs you'll get

Competitor-owned topics where your visibility is low or missing.
Content gaps ranked by demand, difficulty, and existing coverage.
Refresh vs. create actions for each priority gap.
Winning page structures pulled from top competitor pages.
Writer-ready briefs and an 8-week publishing plan.

Workflows: 2

Shape content gaps into a roadmap

Identify missing topics, prioritize, propose content sets, and define success metrics.

Prompts:

1
Find competitor topics you miss
2
Prioritize SEO content gaps
3
Plan pages to create or refresh
4
Define content gaps performance metrics

Turn gaps into publish-ready plans

Classify the top 3 clusters from WF1 Step 2 into refresh (improve an existing page) or create (build a new page from scratch) to route the right action for each.

Prompts: