The Backlinks tool gives you the ability to study your own and your competitors’ backlink profiles and make comparisons between multiple domains side by side.
- Advanced filters, sorting, and exporting
- Competitors report for finding the domains that share the most similar backlinks as you
- Quick comparison feature
- Referring IPs and anchor text analysis
- Easy to see a competitor’s top-performing pages in terms of acquiring backlinks
- Bulk Backlink Analysis
We constantly crawl the web to find new backlinks and add them to our database within an hour of being published.
According to our study, on average, it takes around 40 minutes for the Backlinks tool to report a recently appeared link. We update the backlinks data in the interface every 15 minutes. This way, you can monitor your competitors’ new and lost links within minutes of being created or removed.
In addition, data from the Backlinks tool is used by Semrush Copilot to provide AI-driven insights for effectively managing your backlinks. Semrush Copilot is an AI-powered SEO assistant that allows you to get personalized recommendations to enhance your SEO performance (learn more here).
Simply create a folder for your domain (learn more here), and Semrush Copilot will notify you of any decreases in your authority score, broken pages, as well as unnatural and lost backlinks on your website. Additionally, you'll also receive fresh ideas for link building.
According to our ranking factors study, backlinks are still a top factor in Google’s organic ranking algorithm.
Unfortunately, building links isn’t exactly a walk in the park. Sure, there are some easy ways to build links, but in order to compete with your market, it takes deep research, a PR mindset, and persistent follow-ups to build links consistently.
A few years ago, we fully rebuilt our backlink discovery system and made it the fastest and freshest compared to other tools. New backlinks are added to our database within an hour, and new and lost links can be monitored in the tool’s interface every 15 minutes.
Use this data to look at your referring domain’s connections. Their most significant connections could be your future ones with a little outreach.
Visualize this with the Backlinks Network Graph report:
As you manage a backlink portfolio, you can also use our Link Building, Backlink Audit, and Referring Domains tools to support your link strategy.
The Link Building Tool offers an interface to manage an email outreach campaign from start to finish. Enter your domain or target keywords, and Semrush will generate a list of link building opportunities and a dashboard to manage your emails as you reach out to them with your pitch.
The Backlink Audit tool analyzes your backlink portfolio and shows you suspicious or toxic links that could potentially lead to a Google Penalty. From the tool, you can add these links to a disavow list and send your disavow list to Google to remove your website’s association with the dangerous links.
The Referring Domains tool gives you a list of every domain that’s linking back to the queried domain.
- Overview Report
- Network Graph Report
- Backlinks Report
- Anchors
- Referring IPs
- Indexed Pages
- Outbound domains
- Competitors
- Bulk Backlink Analysis
We also offer a Backlink Gap report that allows you to compare backlink profiles of multiple competitors side by side.
It’s possible to export data from this tool in the following formats:
- PNG and Excel for the Network Graph
- Excel
- CSV
Export data from the Backlinks tool to PDF or create your custom report with the My Reports tool. Combine data from the Backlinks tool, other Semrush tools, Google Analytics, Google Search Console, and other sources to create custom PDF reports. Align the reports with your brand and schedule automatic updates for seamless report automation.
The type of export, number of results exported, and the amount of daily exports you can make depends on your subscription plan.
The Backlinks tool is included in the SEO Toolkit. The usage limits for this tool depend on the subscription tier of your SEO Toolkit plan.
Requests per day:
- Without the SEO Toolkit - 10
- Pro SEO - 3000
- Guru SEO - 5000
- Business SEO - 10 000
Results per report:
- Without the SEO Toolkit - 10
- Pro SEO - 10 000
- Guru SEO - 30 000
- Business SEO - 50 000
Network Graph access:
- Without the SEO Toolkit - limited access (the base graph is available without any additional details)
- Pro SEO - full
- Guru SEO - full
- Business SEO - full